BRATISLAVA, January 12, (WEBNOVINY) — In 2011, the word Slovak media mentioned most often was name of Prime Minister Iveta Radicova. Second in the ranking was the term “crisis” and third was the name of strongest opposition party SMER-SD boss Robert Fico. The information was published in a quantitative analysis which media monitoring company Newton Media elaborated for media oriented website Medialne.sk. Radicova’s name was used in 10,724 media outputs. “’Robert Fico’ was the word of the years in previous two years of the research but dropped two places in 2011,” informed Newton Media analyst Radoslav Tomas. Fico’s presence in media dropped y/y by 1,770 outputs. Tomas underlined that the word “crisis” maintained the second place for subsequent third year, Radicova and Fico switched places compared to 2010. Analyst Martin Gonda thinks that Fico was en route to maintain the first place, but the defeat of the government in a vote of confidence changed everything in October 2011.
Fourth most widely used phrase was “euro zone” with 7,958 outputs followed with “Greece” which with 7,174 outputs improved from its tenth place in 2010. “Richard Sulik” maintained the sixth place, seventh was “European financial stability mechanism,” not distinguishing between the EFSF and ESM. Eighth most widely used word in Slovak media in 2011 was “saving” followed by name of Finance Minister “Ivan Miklos” and “Libya” mentioned 4,339 times.
Ordinary People’s Igor Matovic posted best improvement shifting from place 29 to 15; on the other hand, Supreme Court and Judicial Council Chairman Stefan Harabin dropped by 21 places, Hungarian Prime Minister Viktor Orban by 20. Gonda said he was surprised that the scandal with rent of the building for Kosice tax authorities connected to SDKU-SD’ Ondrej Scurka was only mentioned some 500 times while similar cases in the past scored twice the number. In addition to Slovak politicians, Egypt, Barack Obama, Facebook and Fukushima made it into the top twenty.
Newton Media was monitoring 60 words and names they considered most important in the media in 2011. News and political programs on major TV and radio stations as well as major nationwide dailies and weeklies and two websites were monitored.
SITA